On the Street -- BioActives LLC Introduces Cardio HB™ Standardized Extract of Hibiscus

BioActives LLC recently introduced Cardio HB, a standardized, full-spectrum extract of hibiscus. Cardio HB is extracted from Hibiscus sabdariffa that is harvested from a single proprietary source and grown using no pesticides or fertilizers. The full-spectrum, water-soluble extract contains anthocyanins, phenolic acids and other bioactive flavonoids and is produced with BioActives’ proprietary process. Hibiscus sabdariffa teas and purified extracts are reported to significantly lower LDL cholesterol and blood pressure in human clinical trials and animal models, says the company. Cardio HB is distributed by KDN-Vita International Inc. Bioactives, www.bioactives.com, KDN-Vita International Inc., www.kdn-vita.com

From the July 6, 2009, Prepared Foods E-dition