Prepared Foods logo
search
cart
facebook twitter linkedin youtube
  • Sign In
  • Create Account
  • Sign Out
  • My Account
Prepared Foods logo
  • TRENDS
    • Prepared Foods The Year Ahead
    • Innovation Month
    • *Sustainability*
  • PRODUCTS
    • Bakery
    • Beverages
    • Breakfast, Cereals & Bars
    • Candy
    • Cannabis
    • Dairy
    • Meals & Sides
    • Meat, Poultry & Seafood
    • Sauces & Marinades
    • Snacks & Appetizers
    • Soups
  • INGREDIENTS
    • Antioxidants & Nutritionals
    • Colorings
    • Dietary Fiber
    • Emulsifiers, Fat & Oils
    • Flavors, Seasonings, Spices
    • Flours, Grains, & Pasta
    • Fruits, Vegetables and Nuts
    • Gums & Starches
    • Phosphates & Acidulants
    • *Proteins*
    • Sweeteners
  • FORMULATION
    • Allergens & Intolerance
    • Authentic & Ethnic
    • Cost Reduction
    • Fat Reduction
    • Gluten Free
    • *Immunity*
    • *Natural / Organic*
    • *Plant Based & Vegetarian*
    • R&D Lab Tech / QA-QC / Food Safety
    • Shelf Stability
    • *Sugar Reduction*
  • BETTER FOR YOU
    • Functional New Products
    • Functional Ingredients
    • Functional Benefits
  • FOOD MASTER
  • MEDIA
    • Podcasts
    • Videos
    • Infographics
    • First Person Q&A
    • Favorite Products Poll
    • Play With Your Food Game
    • Webinars
  • STORE
  • EVENTS
    • Spirit of Innovation Awards
    • Industry Events
  • EMAG
    • eMagazine
    • Archive Issues
    • Advertise
  • SIGN UP!
FoodserviceFlavors & Seasonings & Spices

On the National Menu - August 2010

August 1, 2010
Roofing It
No longer content to buy premium, fresh produce from local farmers, some chefs are taking the local sourcing concept to new heights--rooftops, to be specific. The Baltimore Sun (June 23, 2010) reports more and more local chefs and restaurant owners are turning farmer and reaping the rewards, along with the harvest. 

There are 55 tomato plants growing in large pots on support beams above the rowhouse roof of Regi’s American Bistro. Owner Alan Morstein created this rooftop “farmette” as a way to furnish his chefs with more affordable, dependable sources for tasty varieties of tomatoes. What used to be “farm-to-table” dining is now “rooftop-to-table,” Morstein jokes.

The concept is taking root in a big way in other cities--and not only to meet the needs of restaurateurs. Rooftop farming, as a concept, has gained much ground, as the problem of feeding larger and larger numbers of city-dwellers increases, while available farmland decreases. It makes sense from a green standpoint, as the carbon footprint of a rooftop city garden is much less than that of produce transported hundreds of miles.

Another benefit is “bragging rights,” especially in an era where the provenance of so many ingredients is touted on menus--from house-made dressings and pickles to house-cured bacon or ribs. House-grown produce seems a natural extension. The soup du jour at Jack’s Bistro, also in Baltimore, last week, was gazpacho made with “rooftop onions.” Says manager Christie Smertycha, “There’s just something wonderful about saying, ‘Oh, we grow them on the rooftop of our building’...there’s a real sense of pride.”

Loving Lavender?
The medicinal benefits of lavender have long been known, but it has also been appearing on menus for the past year. Most top trends lists named lavender as one of the hottest flavors of 2009, and there are no signs of it ending.

The Pittsburgh Post-Gazette (June 17, 2010), reporting on the 10th annual Pennsylvania Lavender Festival, noted festival attendees washed down lavender brownies and blondies (a rich, sweet dessert bar) with lavender lemonade. They also sampled lavender-flavored ice creams and were treated to cookies, jellies and vinegars featuring the sweet-tasting herb.

Lavender can be paired with familiar ingredients to bring a naturally soothing, aromatic quality to many foods and beverages. Madeline Wajda, whose Willow Pond Farm near Gettysburg hosted the festival, likes to fold the tiny blue-violet flowers into homemade beverages, cookies and other desserts. Or, try adding chopped lavender to the mix for shortbread or pastry, for a more English take on a lavender dessert.

The White Mountains of eastern Arizona are also host to a large lavender love fest. Visitors learn how lavender oil is distilled and can attend cooking demonstrations, as well as purchase lavender-inspired cookbooks in the gift shop. In Cape Cod, Mass., lavender peaks in late June or early July. The Cape Cod Lavender Farm, in Harwich, offers lavender-infused jellies and chocolate in a relaxing spa setting, amid 20 acres and 14,000 lavender plants.pf

Share This Story

Looking for a reprint of this article?
From high-res PDFs to custom plaques, order your copy today!

Recommended Content

JOIN TODAY
to unlock your recommendations.

Already have an account? Sign In

  • Women in beverge isle

    Ingredient Demonization May Not Drive Consumer Behavior

    While tracking cultural conversations around demonized...
    Breaking News
    By: Prepared Foods Editorial Staff
  • Bubs Candy Packages

    Sweden’s Viral Candy Brand BUBS Lands in US Retail Nationwide

    TikTok videos of BUB's unique chewy-meets-marshmallow...
    Candy
    By: Prepared Foods Editorial Staff
  • Innovation Month Logo Orange

    Introducing Innovation Month: A Deep Dive into the Future of Food & Beverage

    The next wave of food innovation is here. Dive into the...
    Innovation Month
    By: Prepared Foods Editorial Staff
Manage My Account
  • eMagazine Subscription
  • Newsletters
  • Manage My Preferences
  • Online Registration
  • Subscription Customer Service

More Videos

Popular Stories

General Mills US250 Packages

General Mills Launches 79 Limited-Edition Summer Products

Circana Pacesetters 2026

Circana Highlights 2025 CPG Pacesetters

Bushs Baked Beans LTO Flavors

Bush’s Beans Debuts Summer-Inspired Flavors

PF Webinar sponsored by FoodChain: Signals to Shelf: Turning Consumer Insight into Executable Innovation

Events

June 18, 2025

Master the Art of Plant-Based Dairy

ON DEMAND: Whether you're in R&D, formulation, or innovation, this session will provide enzyme-driven insights to improve your plant-based dairy portfolio.

June 25, 2025

Market in Motion: Active Nutrition

ON DEMAND: Once targeted at athletes, active nutrition products with benefits like energy, focus, hydration, and protein are now winning over everyday consumers seeking support for their busy lifestyles.

View All Submit An Event

Products

Recent Advances in Ready-to-Eat Food Technology

Recent Advances in Ready-to-Eat Food Technology

See More Products

CHECK OUT OUR NEW POWER TRENDS

Immunity Logo
Natural & Organic Logo
Plant Based Logo
Protein Logo
Sugar Reduction Logo Sustainability Logo

Related Articles

  • Article: On the National Menu -- August 2009

    See More
  • Article: On the National Menu -- February 2010

    See More
  • On the National Menu -- June 2010

    See More

Related Products

See More Products
  • bigfood.jpg

    Big Food: Critical perspectives on the global growth of the food and beverage industry

See More Products
×

Unlock the Future of Food and Beverage Innovation

Are you a leader in research & development? Stay ahead of the curve with Prepared Foods, the premier source of information and insights for today's trend leaders and taste-makers in food and beverage manufacturing.

JOIN TODAY
  • Resources
    • Advertise
    • Contact Us
    • Food Master
    • Store
    • Join
  • Sign Up Today
    • Create Account
    • eMagazine
    • Newsletters
    • Customer Service
    • Manage Preferences
  • Services
    • Marketing Services
    • Reprints
    • Market Research
    • List Rental
    • Survey/Respondent Access
  • Stay Connected
    • LinkedIn
    • Facebook
    • Instagram
    • YouTube
    • X (Twitter)
  • PRIVACY
    • PRIVACY POLICY
    • TERMS & CONDITIONS
    • DO NOT SELL MY PERSONAL INFORMATION
    • PRIVACY REQUEST
    • ACCESSIBILITY

Copyright ©2026. All Rights Reserved BNP Media, Inc. and BNP Media II, LLC.

Design, CMS, Hosting & Web Development :: ePublishing