Nabisco’s Ritz brand has been particularly innovative in launching product extensions that build from the iconic Ritz cracker format. Recently, the brand has introduced Nabisco Ritz Munchables Buttery Flavor Pretzel Crisps. Each crisp is comprised of a salty, crunchy pretzel on the outside and a bite-sized, buttery and rich cracker on the inside. This creates a unique flavor profile, combining the slightly sweet taste of a traditional Ritz cracker with a salty pretzel. The range also includes cheesy sour cream flavor and onion flavor. Nabisco Ritz Munchables Buttery Flavor Pretzel Crisps serve as an example of an innovative twist on a classic snack.<

Information in this column is from the Global New Products Database, the premier source of global product intelligence, published by Mintel International Group; 351 W. Hubbard, 8th Floor; Chicago, IL 60610; call: 312-932-0600; fax: 312-932-0474; or e-mail