Equip Foods, a food supplement company, announced the presale of its new Prime Bar, a grass-fed beef protein bar designed for clean-living, health-conscious consumers. Available in July, Prime Bar stands out in a crowded market of ultra-processed, “healthy” protein bars by combining 20g of high-quality, pasture-raised beef protein with a fudgy texture and nutrient-dense superfoods.

More than just a protein bar, Prime Bar delivers beef-based protein that tastes like dessert, without relying on whey, milk isolates, seed oils, fiber syrups, lecithins, or refined sugars. It’s made with collagen and colostrum, two powerhouse ingredients for gut health, immunity, and recovery benefits, plus healthy fats from grass-fed tallow and cocoa butter, and naturally sweetened with dates and honey.

Delivering a powerful combination of protein, flavor, and functionality in a single on-the-go snack, Prime Bar represents everything Equip Foods stands for—real ingredients, real results, and no compromises. Prime Bar is Equip Foods’ answer to the growing frustration with protein bars that fall short on taste, ingredient integrity, or digestibility.

Equip Foods believes real food should be the baseline, not the exception, in performance nutrition. Each bar is third-party tested for protein content, heavy metals, pesticides, glyphosate, microplastics, mycotoxins, and molds—an extra step many brands skip.

Prime Bar Highlights:

- 20g of protein from grass-fed, pasture-raised beef and collagen
- Colostrum for gut, immune, and recovery support
- No seed oils, binders, fillers, or refined sugar
- Naturally sweetened with dates and honey
- Healthy fats from grass-fed tallow and cocoa butter
- Available in two flavors: Chocolate and Mixed Berry
- Texture: Chewy, fudgy, satisfying—without sticking to your teeth
- Price: $49.99 for a 12-bar box (just $4.16/bar) or $42.49 (15% off) for subscribers