The Rath of Cargill
November 16/New Delhi, India/Tendersinfo News -- Cargill has signed an agreement with Agro Tech Foods Ltd. to acquire its vanaspati brand Rath. Rath is a leading vanaspati brand in North India and a market leader in the National Capital Region of Delhi. The scope of the acquisition is limited to the product brand only.
This acquisition will boost Cargill's existing portfolio of edible oil and vanaspati brands and expands its market reach in India's vanaspati market. Cargill, under its NatureFresh Purita and Gemini brands, already locally produces and markets vanaspati.
"Acquiring the Rath brand underscores Cargill's long-term commitment to growing our consumer food business in India. Rath is a trusted name associated with cooking delicious food, purity and goodness. We will build on Rath's strong brand heritage and consumers will benefit from Cargill's commitment to quality, food safety, innovation and value," said Siraj Chaudhry, chairman Cargill India.
From the November 29, 2010, Prepared Foods E-dition