Peanut butter

Skippy, a top manufacturer of peanut butter, has entered the natural space with its recent launch of Skippy Natural Creamy Peanut Butter Spread with Honey. While most natural peanut butters have a layer of oil on the top surface that requires stirring, Skippy’s version does not, which is useful, as the oil could serve as a deterrent to consumers not used to it. Skippy’s natural peanut butter also does not contain hydrogenated oil and serves as a good source of vitamin E. The inclusion of honey with peanut butter is notable, as Mintel has not seen this type of product, even from smaller, niche companies. This was a smart move on Skippy’s part, as a mainstream brand launching an approachable, natural product during the recession.

Information in this column is from the Global New Products Database, the premier source of global product intelligence, published by Mintel International Group; 351 W. Hubbard, 8th Floor; Chicago, IL 60610; call: 312-932-0600; fax: 312-932-0474; or e-mail