Kellogg’s RXBAR® A.M. meets the need for a wholesome, on-the-go morning snack with real, simple ingredients like soft-rolled oats, creamy nut butters, and a touch of honey for sweetness. Plus, it offers 10g of protein per bar (protein comes from natural sources, like egg whites, nuts and seeds) with a soft, yet crispy texture. The oat-based ingredients of RXBAR® A.M. differ from RXBAR core, which is date-based, to meet wider consumer preferences and offer a new texture experience. 

The new RXBAR® A.M. Honey Cinnamon Peanut Butter features Creamy peanut butter combined with rolled oats, pumpkin seeds, and a dash of real cinnamon for a satisfying breakfast or morning snack. The new RXBAR® A.M. Chocolate is made with real cocoa and sweetened with wildflower honey, this flavor offers a rich, chocolatey way to jumpstart a day.

Both bars have a suggested retail price of $3.29.