Teenagers are rarely a direct target for food and drink manufacturers, which makes the launch of Nature’s Plus Source of Life Power Teen Energy Bar stand out amidst the crowded energy bars segment. The energy bar is said to be natural fuel for the energy generation and contains 130 calories, 13g protein and a proprietary, whole food blend which combines fruits, vegetables, seeds and grains that are decidedly outside the scope of the typical American teenager’s diet. The bar also explicitly targets teenagers through its design by building on the current vampire craze, with a vampire-chic color scheme, font and chocolate berry flavor.

Information in this column is from the Global New Products Database, the premier source of global product intelligence, published by Mintel International Group; 351 W. Hubbard, 8th Floor; Chicago, IL 60610; call: 312-932-0600; fax: 312-932-0474; or e-mail atillman@mintel.com.pf