Toast is a Trend that Will Last – While food fads come and go, more than half of Americans would like to see the toast trend stick around.
Grains Reign – The survey revealed that no matter what region we are from, Northeast, South Midwest and West – Americans prefer whole grain bread as their top choice over white, nut, cinnamon and seeded varieties when it comes to making their morning toast.
It's All About the Crunch – Achieving just the right amount of crunch is key when it comes to toast preparation preferences, for example:
- 76% of Americans prefer their toast slightly crunchy and golden brown;
- 13% favor their toast slightly soft and barely browned;
- 11% let their toast linger in the toaster with a preference for crunchy and dark brown.
From the July 12, 2011, Prepared Foods' Daily News