Coffee as Inspiration
The survey, which polled more than 1,000 Americans nationwide, found that those who scored high on the inspiration index cited taking a coffee break as one of their most inspiring activities. Although 40% of those surveyed cited coffee breaks as an inspiring moment, relaxing alone (78%), walking or exercising (73%) and hanging out with family and friends (66%) topped that list -- and even driving (56%) seems to provide inspiration for some.
That said, coffee drinkers certainly feel passion for the beverage -- and the inspiration it engenders: four out of 10 would be willing to give up alcoholic beverages, chocolate and going to the movies rather than part with their java. However, there are limits to this devotion. Perhaps not surprisingly, respondents were least likely to give up their car, job or sex for coffee.
Immediate family (88%), with mothers and daughters leading over other family members top the list as the most inspiring people. Among professions, Americans find teachers (73%) to be the most inspiring by a large margin, while celebrities (23%), professional athletes (33%) and politicians (17%) are the least inspiring. Despite the less-than-favorable view of members of government, President Barack Obama was the public figure most frequently named as a source of inspiration.
Don Francisco's Coffee developed the first-of-its-kind "Inspiration Index" as a means of quantifying the current state of inspiration of the American people, taking into account internal personal factors such as optimism, spirituality, health and well-being, along with external factors such as the state of the world, the economy, and the weather. The survey, which gathered responses from 1,008 adults nationwide, was conducted from April 15- 19, 2011.
From the July 13, 2011,Prepared Foods' Daily News