BK Tries Healthier Options
August 19/Miami/All Headline News -- Burger King will introduce healthy options on its menu on Monday through the launch of the California Whopper. The new offering is made of guacamole, which is a dip made of mashed ripe avocado, white onion, lime juice and seasoning.The California Whopper contains 580 calories, 56g of fat and 50g of carbs.
As part of the launch, the fast food chain will also air this weekend a new ad campaign to promote the California Whopper showing the fresh ingredients being washed, sliced and diced, with an upbeat music as the only audio.
Industry experts pointed out that Burger King actually is a bit of a late bloomer in the fresh food campaign as other fast food outlets such as McDonald’s and Subway’s have been cashing on it for years now.
Alex Macedo, senior marketing vice president of Burger King, said the focus of the number two burger chain is to convince diners to return by coming up with new menu, updating its stores and image. Among the image change of the company is to drop the King character as its mascot.
Along with the launch of the California Whopper, which would sell for $4.49, is the reintroduction of the Breakfast Croissan’wich. Besides guacamole, the California Whopper will have Swiss cheese and bacon.
From the August 22, 2011, Prepared Foods' Daily News.