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Retail Market TrendsDairy

Back to School

September 16, 2011

September 2011/Prepared Foods -- With summer coming to a close, children across the country are gearing up for school, and while some districts have banned certain milk products (notably Los Angeles’ decision to bar the sale of all flavored milks), the dairy drink remains on school menus all over. However, as Los Angeles’ declaration indicates, there is concern about the amount of sugar and calories in milk children are consuming.

Trumoo Inbody
 

Dean Foods has introduced what it believes is a solution. Available to schools across the nation, TruMoo is a chocolate milk promising 10-15% fewer calories, 15-20% less sugar and no high-fructose corn syrup. Over half the sugar in TruMoo is lactose, and Dean reduced up to 6g of sugar per serving compared to its previous varieties. It contains 10g of added sugar.pf

KEYWORDS: flavored milks milk products

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