Fast-food Options Ranked
The research, which is based on a survey of 10,000 U.S. consumers in January 2012, includes 17 fast food chains: Arby's, Burger King, Chick-fil-A, Dairy Queen, Domino's, Dunkin' Donuts, Hardees, Jack in the Box, KFC, Little Caesar's, McDonalds, Pizza Hut, Sonic Drive-In, Starbucks, Subway, Taco Bell and Wendy's.
Chick-fil-A, Starbucks and Subway earned the top customer experience ratings in the industry and are tied for third spot across all 206 companies. The three leading fast food chains are the only ones in the industry to earn "excellent" customer experience ratings. Eleven of the 17 fast food chains earned "good" ratings while the bottom three -- Hardees, Domino's and Jack in the Box -- earned "okay" ratings.
The overall fast food industry earned the second spot out of 18 industries, slightly behind grocery chains but well ahead of other industries.
"Most fast food chains are doing a good job of meeting their customers' needs," states Bruce Temkin, author of the report and Managing Partner of Temkin Group.
From the February 28, 2012, Prepared Foods' Daily News.