Prepared Foods logo
search
cart
facebook twitter linkedin youtube
  • Sign In
  • Create Account
  • Sign Out
  • My Account
Prepared Foods logo
  • TRENDS
    • Prepared Foods The Year Ahead
    • Innovation Month
    • *Sustainability*
  • PRODUCTS
    • Bakery
    • Beverages
    • Breakfast, Cereals & Bars
    • Candy
    • Cannabis
    • Dairy
    • Meals & Sides
    • Meat, Poultry & Seafood
    • Sauces & Marinades
    • Snacks & Appetizers
    • Soups
  • INGREDIENTS
    • Antioxidants & Nutritionals
    • Colorings
    • Dietary Fiber
    • Emulsifiers, Fat & Oils
    • Flavors, Seasonings, Spices
    • Flours, Grains, & Pasta
    • Fruits, Vegetables and Nuts
    • Gums & Starches
    • Phosphates & Acidulants
    • *Proteins*
    • Sweeteners
  • FORMULATION
    • Allergens & Intolerance
    • Authentic & Ethnic
    • Cost Reduction
    • Fat Reduction
    • Gluten Free
    • *Immunity*
    • *Natural / Organic*
    • *Plant Based & Vegetarian*
    • R&D Lab Tech / QA-QC / Food Safety
    • Shelf Stability
    • *Sugar Reduction*
  • BETTER FOR YOU
    • Functional New Products
    • Functional Ingredients
    • Functional Benefits
  • FOOD MASTER
  • MEDIA
    • Podcasts
    • Videos
    • Infographics
    • Play With Your Food Game
    • Webinars
  • EVENTS
    • Spirit of Innovation Awards
    • Industry Events
  • MORE
    • Favorite Products Poll
    • First Person Q&A
    • Sponsor Insights
    • Store
  • EMAG
    • eMagazine
    • Archive Issues
    • Advertise
  • SIGN UP!
Breaking NewsFoodserviceMeals & Sides

Plans at McDonald’s

May 25, 2012
May 24/Oak Brook, Ill./Los Angeles Times -- McDonald’s Corp. is headed into new territory after its annual shareholders meeting, with a new chief executive slated to take over and more attempts to modernize the chain and offer healthful options.

Among the efforts discussed by incoming Chief Executive Don Thompson at the Oak Brook, Ill. chain’s event:

  • Tests on decaf and skim milk options for the McCafe beverage line and more additions of grains and fruits to the menu. “We’re ensuring that we have something on the menu for everyone at every price point,” Thompson said.
  • A search for more entrees for the Happy Meal, which recently began featuring apple slices, smaller fries and fat-free milk
  • Restaurant makeovers, which have resulted in 45% of McDonald’s interiors around the world being revamped to seem more modern, to “move McDonald’s into the future.”
  • Expanding accessibility, with mobile ordering in Australia, self-order kiosks in Europe, delivery options in Asia and longer hours system-wide.
  • Global expansion, which involves plans to open 1,300 new restaurants this year. On Thursday, McDonald’s vet Dave Hoffman was chosen as president of the growing Asia/Pacific, Middle East and Africa region. In Europe, especially in Spain, Italy and Portugal, high teen unemployment and economic woes are causing customers to see “some tremendous impact of austerity measures.... It’s a tough arena,” Thompson said.
  • During the meeting, executives said McDonald’s still doesn’t offer turkey products and doesn’t plan to sell the cult favorite McRib more than once a year nationally.

“You have no idea how many times I get a question about the McRib,” Thompson said. The current chief operating officer will replace longtime Chief Executive Jim Skinner when he retires at the end of June.

The pair teamed up during the meeting to deal with some criticism.

While a representative from the Humane Society lauded the company for saying this year that its pork suppliers would be required to phase out cramped gestation crates, others accused the McDonald’s supply chain of cruelty toward chickens and other animals.

When confronted by representatives of Corporate Accountability International about the chain’s presence in medical institutions and the effect of its food on children’s health, Skinner shot back that McDonald’s has branches in only 26 hospitals.

A shareholder resolution pitched by the advocacy group failed to pass muster, garnering 6.4% of the vote compared with 5.9% last year. The resolution would force the company to assess the effect of its products and marketing on diet-related health issues in children.

The company is also facing heat from a British doctor's group that opposes McDonald’s sponsorship of the London Olympics, saying that the involvement of a fast-food giant sends the wrong message in a time of rising child obesity rates.

“I love my children dearly. I would never do anything to hurt them or any other children, nor would we as a corporation,” Thompson said. “Please do me the honor of not associating us with doing something that is damaging to children. We have been very responsible.... Please understand the good that we’ve done.”

From the May 25, 2012, Prepared Foods’ Daily News

KEYWORDS: health menu

Share This Story

Looking for a reprint of this article?
From high-res PDFs to custom plaques, order your copy today!

Recommended Content

JOIN TODAY
to unlock your recommendations.

Already have an account? Sign In

  • Women in beverge isle

    Ingredient Demonization May Not Drive Consumer Behavior

    While tracking cultural conversations around demonized...
    Breaking News
    By: Prepared Foods Editorial Staff
  • Bubs Candy Packages

    Sweden’s Viral Candy Brand BUBS Lands in US Retail Nationwide

    TikTok videos of BUB's unique chewy-meets-marshmallow...
    Products
    By: Prepared Foods Editorial Staff
  • Innovation Month Logo Orange

    Introducing Innovation Month: A Deep Dive into the Future of Food & Beverage

    The next wave of food innovation is here. Dive into the...
    Innovation Month
    By: Prepared Foods Editorial Staff
Manage My Account
  • eMagazine Subscription
  • Newsletters
  • Manage My Preferences
  • Online Registration
  • Subscription Customer Service

More Videos

Sponsored Content

Sponsored Content is a special paid section where industry companies provide high quality, objective, non-commercial content around topics of interest to the Prepared Foods audience. All Sponsored Content is supplied by the advertising company and any opinions expressed in this article are those of the author and not necessarily reflect the views of Prepared Foods or its parent company, BNP Media. Interested in participating in our Sponsored Content section? Contact your local rep!

close
  •  A close-up of a fruit branch on a cherry tree.
    Sponsored byU.S. Tart Cherries

    When Provenance Meets Performance: The Case for U.S.-Grown Montmorency Tart Cherries

Popular Stories

Buckwalter OceanSpray CEO

Ocean Spray Names Abigail Buckwalter CEO

Bimbo Bakeries USA  logo

Bimbo Bakeries USA Sets Timeline for Clean Label Reformulation

A column chart made of sugar cubes with a blue background.

Sugar, Salt Reduction Drives New Formulation Strategies

PF Webinar sponsored by FoodChain: Signals to Shelf: Turning Consumer Insight into Executable Innovation

Events

June 18, 2025

Master the Art of Plant-Based Dairy

ON DEMAND: Whether you're in R&D, formulation, or innovation, this session will provide enzyme-driven insights to improve your plant-based dairy portfolio.

July 22, 2025

Boost Flavour and Functionality in Plant-Based Beverages With Bio-Based Solutions

ON DEMAND: Demand for plant-based beverages is rising, driven by health, environmental, and dietary trends. Yet, challenges around taste, texture, stability, and nutrition remain.

View All Submit An Event

Products

Recent Advances in Ready-to-Eat Food Technology

Recent Advances in Ready-to-Eat Food Technology

See More Products

CHECK OUT OUR NEW POWER TRENDS

Immunity Logo
Natural & Organic Logo
Plant Based Logo
Protein Logo
Sugar Reduction Logo Sustainability Logo

Related Articles

  • 12% 2Q Income Rise at McDonald's

    See More
  • McDonald’s Plans in China

    See More
  • McDonald’s Pork Plans

    See More
×

Unlock the Future of Food and Beverage Innovation

Are you a leader in research & development? Stay ahead of the curve with Prepared Foods, the premier source of information and insights for today's trend leaders and taste-makers in food and beverage manufacturing.

JOIN TODAY
  • Resources
    • Advertise
    • Contact Us
    • Food Master
    • Store
    • Join
  • Sign Up Today
    • Create Account
    • eMagazine
    • Newsletters
    • Customer Service
    • Manage Preferences
  • Services
    • Marketing Services
    • Reprints
    • Market Research
    • List Rental
    • Survey/Respondent Access
  • Stay Connected
    • LinkedIn
    • Facebook
    • Instagram
    • YouTube
    • X (Twitter)
  • PRIVACY
    • PRIVACY POLICY
    • TERMS & CONDITIONS
    • DO NOT SELL MY PERSONAL INFORMATION
    • PRIVACY REQUEST
    • ACCESSIBILITY

Copyright ©2026. All Rights Reserved BNP Media, Inc. and BNP Media II, LLC.

Design, CMS, Hosting & Web Development :: ePublishing