Ore-Ida Looks to the Grill
Ore-Ida Potatoes announced the launch of Ore-Ida Grillers, thick-cut, round potato slices that are crispy on the outside, fluffy on the inside, and specially designed to cook on the grill. Ready in 15 minutes, they take a fraction of the time required for a whole potato to cook on the grill or in the oven and “can be prepared alongside the main course on the grill, allowing for convenient preparation and more time to enjoy with family and friends,” notes the company.
According to a new survey sponsored by Ore-Ida and conducted by Ipsos Public Affairs, eight in 10 U.S. adults (81%) feel that cookouts are a great opportunity to spend meaningful time with family and friends, but nearly three quarters (72%) would like to spend more time socializing when grilling.
"We know it can be difficult to balance all of the meal preparations with the desire to spend quality time with family and friends when cooking out," said Rachel Bradley, brand manager for Ore-Ida Potatoes. "With Ore-Ida Grillers, you can prepare a delicious side dish for your cookout that everyone will love while spending less time preparing it and more time enjoying it."
Part of the convenience of the hot, new potato innovation comes from the fact that they can be prepared together with the main course and directly on the grill, using only one cooking surface and eliminating the hassle of going back and forth between the grill and the kitchen.
Ready from freezer to grill in just 15 minutes, Grillers also can help to minimize the guesswork on the grill. According to the Ipsos survey, the majority of people said they find it somewhat difficult to make sure everything on the grill is ready at the same time -- both proteins and sides -- as cook times vary for different foods.
Grillers are available in two varieties -- Golden, which has a classic potato taste, and Seasoned, which features a blend of black pepper, herbs and spices. They also can be customized to taste by brushing with a favorite sauce or adding toppings like sour cream and chives or shredded cheese for a twist on the classic loaded baked potato. Plus, the large, thick cut potato slices with cut ridges will not slide around or fall through the grill grates easily, making them convenient to flip and move on the grill.
In addition to the outdoor gas grill prep, Ore-Ida Grillers can also be prepared indoors in the broiler or in a grill pan as an alternative prep method. They are currently available at grocery stores nationwide in the potato section of the frozen aisle for a suggested retail price of $3.59.
From the June 21, 2012, Prepared Foods Product of the Day