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Product of the DayBeverages

Vodka in a Pouch

July 5, 2012
June 27/Norwalk, Conn. -- A sandy beach is no longer needed to enjoy a frozen cocktail, as the Parrot Bay and Smirnoff brand teams announced the launch of their new lines of frozen malt beverage pouches.

Ready to serve right from the freezer, without the need of a blender, Parrot Bay and Smirnoff frozen pouches are naturally flavored premium malt products that deliver refreshing-tasting, exotic flavors that are a staple to the summer months.
- Parrot Bay: Frozen Strawberry Daiquiri, Frozen Mango Daiquiri and Frozen Pina Colada.
- Smirnoff: Frozen Strawberry Lemonade, Frozen Blue Raspberry Lemonade and Frozen Cherry Limeade

"Frozen cocktails are a fun component to summer celebrations, but the preparation and time needed to create these drinks sometimes takes away from the celebration itself," said Patrick Hughes, marketing director, Progressive Adult Beverages, DIAGEO-Guinness USA. "Parrot Bay and Smirnoff Frozen Pouches were created so that legal drinking age adults can responsibly enjoy and entertain friends without the hassle of prep work and clean up."

Both Parrot Bay and Smirnoff Frozen Pouches are 5% ABV and are available in single 10oz. pouches for a suggested retail price of $1.99.

 From the July 5, 2012, Prepared Foods Product of the Day

KEYWORDS: frozen

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