“The launch of our first facility in the U.S. is an exciting milestone for the Schar brand. Located in Swedesboro, N.J., the 60,000-square-foot state-of-the-art facility will produce Schar’s popular and newest baked goods. Most notably, Schar is excited to also announce the introduction of gluten-free plain and cinnamon bagels to the U.S. marketplace in response to consumer demand. Additionally, the site will produce the following baked goods:
- Classic and Multigrain Ciabatta Parbaked rolls, and baguettes
- Hearty White Frozen Bread
- Hearty Grain Frozen Bread
- Upcoming baked goods currently in development
“The launch of our first facility in the United States is an exciting milestone for the Schar brand,” says Donna L. George, President and COO of Dr. Schar USA, Inc. “The facility will help accelerate the growth and availability of innovative gluten-free foods in grocery, natural, and specialty stores as well as restaurants and other food outlets across the country. Dr. Schar is committed to raising awareness and improving the quality of life of those in the U.S. who have celiac disease or gluten sensitivity. Our vision is for the Schar brand to be the U.S. market leader in gluten-free foods and innovation and New Jersey is a perfect location to support our national distribution and growth.”
"We are proud to proclaim that Dr. Schar, the market leader in Europe based on a platform of quality, safety, knowledge, and research, is now also made in the USA.”
From the July 6, 2012, Prepared Foods Daily News