July 18/Salt Lake City/PRNewswire -- Mrs. Fields Famous Brands and Interbake Foods LLC announced a long-term licensing partnership.

Effective October 29, 2012, Interbake Foods will become responsible for the manufacture and sale of Mrs. Fields branded pre-packaged cookies sold at retailers throughout North America.

"We are thrilled to partner with Interbake Foods," said Tim Casey, CEO of Mrs. Fields. "For over 35 years, Mrs. Fields cookies have been producing smiles among consumers, and we know Interbake's high-quality products will continue in this tradition. We look forward to a long and fruitful partnership."

Kevin McDonough, president of Interbake Foods, added, "Interbake Foods is excited to add such a trusted and well-known brand to our existing offerings of high-quality and great tasting cookies. This partnership is a great way to grow the brand and sales for our retail partners."

Both companies said they expect high quality and innovation to be a continued focus.