Prepared Foods logo
search
cart
facebook twitter linkedin youtube
  • Sign In
  • Create Account
  • Sign Out
  • My Account
Prepared Foods logo
  • TRENDS
    • Prepared Foods The Year Ahead
    • Innovation Month
    • *Sustainability*
  • PRODUCTS
    • Bakery
    • Beverages
    • Breakfast, Cereals & Bars
    • Candy
    • Cannabis
    • Dairy
    • Meals & Sides
    • Meat, Poultry & Seafood
    • Sauces & Marinades
    • Snacks & Appetizers
    • Soups
  • INGREDIENTS
    • Antioxidants & Nutritionals
    • Colorings
    • Dietary Fiber
    • Emulsifiers, Fat & Oils
    • Flavors, Seasonings, Spices
    • Flours, Grains, & Pasta
    • Fruits, Vegetables and Nuts
    • Gums & Starches
    • Phosphates & Acidulants
    • *Proteins*
    • Sweeteners
  • FORMULATION
    • Allergens & Intolerance
    • Authentic & Ethnic
    • Cost Reduction
    • Fat Reduction
    • Gluten Free
    • *Immunity*
    • *Natural / Organic*
    • *Plant Based & Vegetarian*
    • R&D Lab Tech / QA-QC / Food Safety
    • Shelf Stability
    • *Sugar Reduction*
  • BETTER FOR YOU
    • Functional New Products
    • Functional Ingredients
    • Functional Benefits
  • FOOD MASTER
  • MEDIA
    • Podcasts
    • Videos
    • Infographics
    • Play With Your Food Game
    • Webinars
  • EVENTS
    • Spirit of Innovation Awards
    • Industry Events
  • MORE
    • Favorite Products Poll
    • First Person Q&A
    • Sponsor Insights
    • Store
  • EMAG
    • eMagazine
    • Archive Issues
    • Advertise
  • SIGN UP!
Product of the DayMeals & SidesFlours, Grains & Pasta

Minute Rice in Four Minutes

July 26, 2012
July 26/Houston -- Riviana Foods Inc. has launched Minute Steamers in the frozen food section. From freezer to plate in four minutes, the Minute Steamers contains rice that is fully cooked in a convenient self-ventilated bag. The new Minute Steamers hit on noted Supermarket Guru Phil Lempert's 2012 Food Trends to Watch of eating at home to save money with the introduction of its four ingredient meals using the new product.

Minute Steamers heats in the microwave in its own steamable bag packaging in four minutes. Available in six rice varieties including Whole Grain Brown Rice, White Rice and a variety of flavorful mixes such as Broccoli and Cheese Rice, Spanish Rice, Fried Rice and Brown & Wild Rice with Vegetables, and one pasta variety -- Macaroni and Cheese, Minute Steamers delivers fresh, fluffy flavorful rice/pasta that complement existing family favorite recipes or serves as the base for meals.

"Making the right food choices can be a challenge for families. It's even more of a struggle when balancing a household and busy schedules," said Paul Galvani, vice president, Marketing of Riviana. "Minute Steamers embodies our commitment to helping time-crunched families striving to put a homemade meal on the table and still deliver a meal that is healthful, affordable, convenient and flavorful."

KEYWORDS: brown rice Microwaveable

Share This Story

Looking for a reprint of this article?
From high-res PDFs to custom plaques, order your copy today!

Recommended Content

JOIN TODAY
to unlock your recommendations.

Already have an account? Sign In

  • Women in beverge isle

    Ingredient Demonization May Not Drive Consumer Behavior

    While tracking cultural conversations around demonized...
    Breaking News
    By: Prepared Foods Editorial Staff
  • Bubs Candy Packages

    Sweden’s Viral Candy Brand BUBS Lands in US Retail Nationwide

    TikTok videos of BUB's unique chewy-meets-marshmallow...
    Products
    By: Prepared Foods Editorial Staff
  • Innovation Month Logo Orange

    Introducing Innovation Month: A Deep Dive into the Future of Food & Beverage

    The next wave of food innovation is here. Dive into the...
    Innovation Month
    By: Prepared Foods Editorial Staff
Manage My Account
  • eMagazine Subscription
  • Newsletters
  • Manage My Preferences
  • Online Registration
  • Subscription Customer Service

More Videos

Sponsored Content

Sponsored Content is a special paid section where industry companies provide high quality, objective, non-commercial content around topics of interest to the Prepared Foods audience. All Sponsored Content is supplied by the advertising company and any opinions expressed in this article are those of the author and not necessarily reflect the views of Prepared Foods or its parent company, BNP Media. Interested in participating in our Sponsored Content section? Contact your local rep!

close
  •  A close-up of a fruit branch on a cherry tree.
    Sponsored byU.S. Tart Cherries

    When Provenance Meets Performance: The Case for U.S.-Grown Montmorency Tart Cherries

Popular Stories

Buckwalter OceanSpray CEO

Ocean Spray Names Abigail Buckwalter CEO

SFA Fancy Bodega

Top 10 Product Development Trends From the 2026 Summer Fancy Food Show

Bimbo Bakeries USA  logo

Bimbo Bakeries USA Sets Timeline for Clean Label Reformulation

PF Webinar sponsored by FoodChain: Signals to Shelf: Turning Consumer Insight into Executable Innovation

Events

June 18, 2025

Master the Art of Plant-Based Dairy

ON DEMAND: Whether you're in R&D, formulation, or innovation, this session will provide enzyme-driven insights to improve your plant-based dairy portfolio.

July 31, 2025

Green Means Go: Your Sustainable Product Development Toolbox

ON DEMAND: How do strategic innovation leaders, scientists and ingredient buyers incorporate sustainability into food and beverage new product development?

View All Submit An Event

Products

Recent Advances in Ready-to-Eat Food Technology

Recent Advances in Ready-to-Eat Food Technology

See More Products

CHECK OUT OUR NEW POWER TRENDS

Immunity Logo
Natural & Organic Logo
Plant Based Logo
Protein Logo
Sugar Reduction Logo Sustainability Logo

Related Articles

  • Minute Seasoned Rice Cups

    Minute Rice Expands Microwave Cup Lineup with Garlic Parmesan, Veggie Stir-Fry Flavors

    See More
  • MinuteRice_Jala_Jaz_780.jpg

    Minute Rice Jalapeño Rice, Jasmine Rice & Red Quinoa

    See More
  • New Minute Rice Aromatic Varieties

    See More

Related Products

See More Products
  • gin 2.jpg

    Lessons from Gin: Business the Four Pillars Way

  • GlobalData_logo_blue_header.png

    Opportunities in the Western Europe Prepared Meals Sector

See More Products
×

Unlock the Future of Food and Beverage Innovation

Are you a leader in research & development? Stay ahead of the curve with Prepared Foods, the premier source of information and insights for today's trend leaders and taste-makers in food and beverage manufacturing.

JOIN TODAY
  • Resources
    • Advertise
    • Contact Us
    • Food Master
    • Store
    • Join
  • Sign Up Today
    • Create Account
    • eMagazine
    • Newsletters
    • Customer Service
    • Manage Preferences
  • Services
    • Marketing Services
    • Reprints
    • Market Research
    • List Rental
    • Survey/Respondent Access
  • Stay Connected
    • LinkedIn
    • Facebook
    • Instagram
    • YouTube
    • X (Twitter)
  • PRIVACY
    • PRIVACY POLICY
    • TERMS & CONDITIONS
    • DO NOT SELL MY PERSONAL INFORMATION
    • PRIVACY REQUEST
    • ACCESSIBILITY

Copyright ©2026. All Rights Reserved BNP Media, Inc. and BNP Media II, LLC.

Design, CMS, Hosting & Web Development :: ePublishing