Product of the DayBeveragesFruits, Vegetables & Nuts

Jamba adds At-home Greek Yogurt Smoothie

August 9/Phoenix -- Three years ago, Greek yogurt sales represented just 3% of overall yogurt category sales. Today, nearly one-third of all U.S. yogurt sales are Greek varieties, and analysts suggest that the category will grow 120% over the next five years. Jamba "At Home" Smoothies expands the concept by combining non-fat Greek yogurt with on-trend superfruits to introduce a new line of Jamba Greek Yogurt Superfruit Smoothies.

Pomegranate Pick-Me-Up and Acai Super-Antioxidant have a suggested retail price of $3.29-3.99 per 8oz. package. Each package makes two 8oz. smoothies when blended with apple juice as directed.

The new Jamba "At Home" Greek Yogurt Superfruit Smoothies are fat-free and naturally low in sugar and calories. The non-fat Greek yogurt provided in each package results in a creamy smoothie that offers 50% more protein than the Strawberries Wild variety of Jamba "At Home" smoothies.

"Greek yogurt typically provides higher levels of protein and calcium than traditional yogurts, so it's a great snack option," says health consultant Katie Gutwald, RD. "These Jamba At Home Greek yogurt smoothie kits make better-for-you snacking super convenient, and I love that they include pieces of real fruit."

Pomegranate Pick-Me-Up contains whole frozen blueberries and raspberries, sliced strawberries, pomegranate and frozen non-fat Greek yogurt. Acai Super-Antioxidant features whole frozen blueberries, raspberries, sliced strawberries, blackberries, acai and non-fat Greek yogurt. Each serving has 130 calories or less.

Both Jamba "At Home" Greek Yogurt Superfruit Smoothies provide a full serving of fruit and 100% of the daily recommended intake of vitamin C with each 8oz. glass. The entire line of "At Home" smoothies are free of artificial flavors, colors and preservatives.

"We recently introduced these smoothies and gained immediate distribution," said Steve Sklar, senior vice president marketing for Phoenix-based Inventure Foods. "Interest in Greek yogurt is at an all-time high, and superfruits continue to be on-trend, so combining the two makes a ton of sense."