Murphy has experience with market research and insight integration in the food, beverage animal health and health and beauty industries. Prior to joining Caravan Ingredients, she held executive leadership roles with BKV Inc. and The Pert Group. Her most recent role was founder and president of Strategic Spark Inc., a strategic market planning consultancy.
“We are excited to welcome Barb to the Caravan organization,” said Mary Bentley, vice president of marketing and business development for Caravan Ingredients. “With her wealth of experience in C.P.G. categories and her expertise in market research methods, including the application of those insights, we can focus our initiatives to support our customer's future growth.”