"Chattanooga Bakery has leveraged its MoonPie standard and now includes White Coffee in the process," says Jonathan White, executive vice president of White Coffee Corporation. "With a new packaging launch this summer and now a licensed gourmet coffee, the brand is well-positioned to obtain even greater success."
Nearly a million MoonPies are produced every day and distributed throughout the U.S. During the Great Depression, MoonPies found their place in Southern folklore as part of the "working man's lunch" for coal miners and laborers alike who desired a solid and filling snack.
MoonPie coffees are sold in 10oz. bags featuring the bright, "retro" half-moon logo and cherished cookie sandwich on the front. The four varieties are available nationwide in retail outlets at a suggested retail price of $5.99-$6.99 per lb.