February 26/Plano, Texas -- Ruffles, one of the flagship brands from PepsiCo's Frito-Lay division, is bringing the flavor and crunch of beer-battered onion rings to a potato chip.
Tapping into a hot trend and just in time for the sports and party season, Ruffles MAX Beer-Battered Onion Ring flavored potato chips speak to the now-iconic American bar food, a company release notes. According to CNN's Eatocracy food blog, onion rings rank second only to their French-fried potato cousins in popularity. In other circles, the onion ring has gained more popularity than some favorite pop-culture icons, showcased in social media memes across the web.
"Guys live for those moments when they're hanging out together at a bar, diner or tailgate party trading epic stories and munching on their favorite snacks," explained Tony Matta, vice president of marketing, Frito-Lay North America. "Onion rings are one of those staple guy-get-together foods. We wanted to incorporate that flavor for guys to share for any impromptu gathering -- just grab a bag off the shelf and throw a party with your crew."
Ruffles originally introduced onion-ring flavored potato chips in late 2011 in limited distribution, but Ruffles MAX Beer-Battered Onion Rings now fall under the brand's MAX line. The snack is available for a limited-time nationwide where Ruffles chips are sold.
Ruffles MAX Beer-Battered Onion Rings are offered in two sizes: a 2.5oz. bag for a suggested retail price of $1.49; and an 8oz. bag for a suggested retail price of $4.29.