March 18/Chicago/Mintel -- Young Americans and those with children like to spice things up in the kitchen, according to research from Mintel on the ethnic foods market. Some nine in 10 adults aged 25-to-34-years-old say they prepared ethnic food at home in the past month versus only 68% of those 65+. In addition, 91% of Americans with children under the age of 18 in the home cooked ethnic food compared to 78% of those without children.

“The ethnic food category has had a very strong performance during the recession, followed by a still positive but slightly lower growth trend, likely driven by a return to restaurants. However, the category is forecast to grow in the future due to its heightened popularity,” says John N. Frank, category manager, CPG food & drink at Mintel. “As Americans, especially younger people, have palates that are becoming more adventurous and sophisticated, they are also eager to explore lesser-known cuisines with unique flavor combinations.”

The ethnic food category experienced solid yearly sales performance, especially during the recession, with an overall growth of 12% from 2007-09; this performance was likely driven by a migration from restaurant eating to increased food store purchases for at-home dining due to restricted budgets. However, starting in 2010, sales have increased by only 4.5% from 2010-12, a much lower rate than what has been seen during the recession. Nevertheless, according to Mintel the ethnic food market is forecast to grow by 20.3% from 2012-17, likely driven by continued consumer interest and more focused product development.