Opportunities in Medical Foods
The medical foods market is estimated at approximately $12 billion.
The medical foods market, estimated at approximately $12 billion, includes products that are designed to meet the specific nutritional requirements of a diseased population. The modified functional foods market, estimated at $26 billion, includes food products that provide health benefits beyond basic nutrition for the healthy general population.
Consumer and scientific interest in the relationship between diet, health, and alternative medicines has created an increased demand for medical and modified functional foods. Sparked by rising interest in attaining wellness through diet, factors such as rapid advances in science and technology, increasing healthcare costs, changes in food labeling and claim regulations, and aging populations, have fueled the growth of both markets.