Danone Buying YoCrunch
Danone has bought YoCrunch.
YoCrunch has net annual sales of $110 million and has had steady double-digit percentage growth in recent years, making it a leading U.S. supplier of yogurts with mix-in toppings, Danone said, without saying how much it paid for the business.
The acquisition follows a deal between Danone and Starbucks announced last month to sell co-branded yogurt through Starbucks cafes and in grocery stores.
Danone, which already has 30% of the U.S. market through its Dannon, Activia, Stonyfield Farm and Danimals brands, is betting on growing demand amongst U.S. consumers who eat far less yogurt than Europeans.
The U.S. retail market for yogurt has grown an average 8.5% per year over the last five years, according to sales tracking firm Euromonitor International. While that rate is seen slowing to 5.9% in the next five, it is still double the expected growth of packaged food overall.
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