“As a Steak-umm product, this line extension not only provides instant brand recognition that will help drive sales, but also fills a void in the convenience market for consumers who don’t eat beef, want to vary their sliced steak consumption with another meat option, or need to meet a mix of family eating habits,” said Sergei Szortyka, president of Steak-ummm Company. “The product’s low-calorie, low-fat, non-allergenic and versatility features should also help it gain market traction equivalent to or perhaps even exceeding our beef sandwich steaks.”