October 14/San Diego -- Potillas LLC is introducing what it terms is the next generation of tortilla. Potapas are made from potatoes and offer an alternative to traditional flour-, corn- and gluten-free, rice-flour tortillas. Potapas Gluten Free Tortillas will debut in November 2013 in the Southwestern U.S. and in all 162 locations of Sprouts Farmers Markets. The 8oz/eight-count packages will be sold in the gluten-free freezer section.
“People who have tried Potapas love their savory, potato flavor and soft, pliable texture; it’s a product for everyone,” said Jim Broussalian, president of Potillas LLC and inventor of Potapas. “The fact that they are gluten free is the additional benefit. Beyond traditional tacos, Potapas make great breakfast tacos and more creative applications, like Thai chicken tacos.”
According to the National Foundation for Celiac Awareness, Americans who have been suffering symptoms that may be related to gluten “may have non-celiac gluten sensitivity. Research estimates that 18 million Americans have non-celiac gluten sensitivity. That is six times the amount of Americans who have celiac disease,” which is around 3 million.
In addition to potatoes, Potapas are made with garbanzo bean flour for protein, and cassava flour and chicory root inulin for fiber. There is no corn in the product. Each 1oz tortilla is 60 calories with 1g fat, 1g fiber and 1g protein. They are “Certified Gluten Free” and Kosher. Potapas are also preservative free.