November 18/St. Louis/PRNewswire -- Lasco Foods recently hired Corey Schiff as its new vice president of Sales and Marketing. Schiff brings with him 25 years of experience in sales and marketing management in the food, beverage and hospitality industry.

Schiff joins the company as it is poised to launch a new line of cocktail mixes under its new brand, Nina's Cocktail Mix. "There is a need for one dynamic, strong, competitively priced complete cocktail mix line for both on and off-premise," Schiff said. "Nina's Cocktail Mixes will fit the needs of restaurant chains, hotels, casino's, airlines, cruise lines, grocery and retail across the country."

President of Lasco, Tom Ellinwood, expects great things from Schiff given his history as an effective sales leader. "We are thrilled to have such a well-respected and experienced individual to join the Lasco team. Corey Schiff brings a breadth of experience to the role and is just the person to help take Lasco to the next level," Ellinwood stated.

Prior to joining Lasco, Schiff was vice president of Sales and Marketing for Jus-Made LP. He previously served as vice president of Sales and Marketing at Tone Products Inc. and senior vice president of Uniforms to You and Co., growing each business in sales and reputation every step of the way.