January 27/Plano, Texas -- Mott’s is starting off the New Year with a “Rush.” And a “Surge.” And a “Boom.” Mott’s is expanding with a new line of juice drinks in three bold flavors.
Mott’s Fruit Punch Rush, Wild Grape Surge and Strawberry Boom each contain 40% less sugar than fruit juices and no artificial sweeteners. The new Mott’s juice drink line boasts 100% daily value of vitamin C per serving.
“Rush, Surge and Boom give kids another reason to enjoy Mott’s as they grow toward their teens,” said Meena Sen, director of marketing for Mott’s. “Parents want drinks that help nurture their children’s potential to be their very best, every day. As kids grow, they want more variety in their beverages, and these new juice drinks have the bold flavors that kids love and parents can feel good about.”
Consumers can find Fruit Punch Rush, Wild Grape Surge and Strawberry Boom on shelves at select national retailers this month, with broad national availability expected by March. All flavors are available in 64oz. multi-serve containers. In addition, Fruit Punch Rush and Wild Grape Surge are available in 8oz. six-packs.