Gluten-free in 2014
Gluten-free looks poised for continued growth in 2014.
"We found it particularly interesting that gluten intolerance or celiac disease was only a factor among about 3 in 10 of these gluten free shoppers," commented Barb Quijano, vice president of Marketing for Hain Pure Protein Corporation, which sells FreeBird chicken and Plainville Farms turkey, adding, "about half of the shoppers said they viewed gluten free as 'healthier'."
More than half of the consumers also stated that they preferred that their gluten free chicken also be antibiotic-free and family farmed. This survey was part of the 2014 Market LOHAS MamboTrack Annual Natural & Organic Consumer Study.