Only 30% of survey respondents say they plan to buy flowers this year, and even less (15%) plan to buy chocolate. What they are planning to do is buy a card (63%) and go out to dinner (65%). Other stereotyped, yet unlikely plans include buying jewelry (6%) and taking a weekend getaway (9%).
Overall, three out of five respondents plan to celebrate, so restaurants can anticipate large crowds on the day. And the biggest romantics appear to be young married couples -- 64% of marrieds will celebrate, compared to 41% of non-marrieds, with the likelihood lower for older respondents.