Sands joined B&G Foods in October 2013 following B&G Foods’ acquisition of Rickland Orchards, which Sands co-founded with Jason Cohen. Rickland Orchards, whose products include Greek yogurt coated granola bars and bites, was the fourth snack-based acquisition by B&G Foods since October 2012.
In addition to co-founding Rickland Orchards and serving as its chief operating officer, Sands previously served as the president and chief executive officer of the Balance Bar Company, the chief marketing and operations officer of the Snapple Beverage Group, and the chief marketing officer and director of international sales of Ben & Jerry’s. Sands also was the co-founder and chief executive officer of LesserEvil Brand Snacks.
“We are delighted to announce Michael Sands’ promotion,” stated David L. Wenner, president and chief executive officer of B&G Foods. “Michael has been a very strong addition to B&G Foods’ management team and has played an important role in the integration of Rickland Orchards into the B&G Foods family. His experience in all aspects of managing snack brands will greatly benefit our company.”
B&G Foods also announced that, at month end, Jason Cohen will transition from executive vice president of Club Channel to become an outside strategic advisor to B&G Foods. In this capacity, Cohen will continue to assist B&G Foods with the implementation of its sales strategy across its entire portfolio of brands.
“I have enjoyed working with B&G Foods’ seasoned management team and sales force and I am excited to continue my association with the company as a strategic advisor to its executive management team,” stated Cohen. “Working together, it is my expectation that we can foster growth for B&G Foods’ base business and newly acquired snack brands, and also develop on trend, innovative products for sale in the club channel and in broader distribution.”
“We thank Jason for his tireless efforts and the passion, energy and creative thinking he has brought to B&G Foods,” stated Wenner. “We are very pleased that our partnership will continue as we work together to seek further growth opportunities for our brands.”