Traditional Baking Inc. is a contract bakery producing 2 million cookies daily at their 60,000 square foot SQF certified facility in Bloomington, Calif. It also operates an additional 100,000 square foot facility of warehousing and distribution space in Redlands, Calif.
David Tuthill has worked for Traditional Baking for the past three years as director of Sales & Marketing and has over 25 years of consumer packaged goods experience. He has implemented new programs, entered into new markets, redesigned the packaging for the entire portfolio and re-branded all products under the Baker's Batch Label.
In his new position, Tuthill will report to Kathy Voortman and oversee all aspects of the contract bakery process including cookie manufacturing, production and sales.
CEO, Kathy Voortman, moved to California in the 1980s with three brothers to launch a West Coast division of Voortman Cookies, the Canadian company her father and uncle started together in 1951.
Some 25 years later, the West Coast operation is an independent cookie manufacturer with over 35 different cookie varieties. Traditional Baking specializes in seasonal cookies sold to grocery stores, drug stores and mass merchants nationwide. Some cookies are manufactured for outside customers for use in institutional foodservice programs, in-store bakeries and other channels.
Voortman states, "I am very proud of the contribution David has brought to our team and he has shown the entrepreneurial spirit, dedication to continuous improvement and has the necessary people skills it takes to succeed in our highly competitive category."
"With this change, we are well positioned for continued strong growth," concludes Voortman.