Celiac disease is an autoimmune disorder triggered by the consumption of gluten that leads to extensive damage in the small intestine of genetically susceptible people. There is no medication available except a gluten-free diet for this disorder. The increasing number of celiac patients, gluten intolerants and health conscious people has increased the demand for gluten-free products. The gluten-free products market is experiencing a double-digit growth.
The most important factor behind buying more gluten-free food products is that they are considered healthier than conventional products. Other important factors are growing retail presence and continual improvements in new gluten-free product development. One of the major restraints of the market is a lack of awareness. Many consumers do not know the difference between an allergy and intolerance. Furthermore, many consumers are either misdiagnosed or undiagnosed entirely for the coeliac disease.
The global gluten-free product market is projected to reach a value of $6.2 billion, growing at a CAGR of 10.2% by 2018. Gluten-free bakery and confectionery products accounted for the largest volume share of about 46%, followed by gluten-free snacks that contributed about 20% in the gluten-free product market. North America contributed to about 59% share in the global gluten-free product market. Highest consumption of gluten-free product in the global market was through conventional sales channels. Chain stores have become a preferred retail channel for gluten-free products, and there has been growth in the sales and assortment carried by the supermarkets and mass merchandisers.
The demand for new products and a variety of gluten-free products is increasing in the market. The existing companies are actively introducing new products with different ingredients and flavors, thereby understanding the needs of their consumers. Developments in the global gluten-free product market have been growing globally, but it has been growing at a higher pace in North America and Europe.