Introducing Fresh Waters
Califia Farms kicks off summer with the launch of three Aguas Frescas.
Chicago/PRWEB -- Califia Farms kicks off summer with the launch of three Aguas Frescas in Watermelon Ginger Lime, Strawberry Basil and Kiwi Cactus, available at Whole Foods Market exclusively for the summer. The traditional recipe for Aguas Frescas, or “Fresh Waters,” comprises fresh fruits or flowers, blended with sugar and water to make light non-alcoholic beverages. Califia’s take on the classic lightly sweetened Agua clocks in at 90 or fewer calories per serving.
“Whole Foods Market asked us for a new kind of juice for their dairy sets because they knew that Califia’s version of an Agua Fresca would be something really special,” said Greg Steltenpohl, CEO of Califia Farms. “We’ve consistently broken the status quo and we couldn’t pass up the opportunity to change the game in the grocery industry again with another one-of-a-kind product line. Califia Farms is the leading beverage company when it comes to flavor innovation, so creating a premium version of the Mexican classic was right up our alley.”
All three flavors are Non-GMO Project Verified. The Kiwi Cactus Agua Fresca includes antioxidant-rich green tea, highlighting the more traditional Aguas flavor notes.
“Whole Foods Market is always looking to offer our shoppers fresh, crisp flavor combinations that quench their thirst and their appetite for innovation,” said Dwight Richmond, global grocery purchasing coordinator for Whole Foods Market. “Califia’s new Aguas Frescas deliver both, using nothing but the cleanest ingredients. We’re excited to offer our shoppers a first taste of this seasonal line.”
Shoppers can find the Aguas Frescas exclusively at Whole Foods Market from May 1 through October in the store’s dairy cooler next to multi-serve citrus juices.