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Foodservice

Waffullicious Waffles from IHOP

New menu items come with selected ingredients baked-in

September 16, 2014

When the first IHOP® restaurant opened 56 years ago, right alongside those buttermilk pancakes on the menu was the waffle—crisp, hot and golden brown. And guests loved it. 

iHopWaffles225

But it didn’t stop there. Over the past 56 years, IHOP restaurants have been leaders and innovators in bringing what has become one of their most popular items to guests in new and exciting ways. Belgian waffles. Chicken and Waffles. And last year’s Sweet Cream Topped Waffles.

And now, IHOP restaurants have actually taken a giant step in waffle development with “Waffullicious Waffles:” for the first time, those same great ingredients guests love on top of their waffle are now baked right in, so each bite of a “Waffullicious Waffle” is filled with the same terrific flavor inside every bite as well as on top.

“Waffullicious Waffles” come in two distinctive, delicious varieties—one savory and one sweet:

Bac’ n’ Cheddar: A traditional thick, crispy Belgian waffle with savory chopped hickory bacon and cheddar cheese baked-in, then topped with bacon pieces. Very Blueberry Cheesecake: A traditional thick, crispy Belgian waffle with plump blueberries and NY cheesecake pieces baked-in, then topped with cheesecake pieces & blueberries in lightly sweetened syrup.

“Waffles are one of the most popular items on our menu and one of the reasons people come to IHOP—that’s why we’re always looking for innovative and exciting new ways to create them,” said Marie Grimm, VP Culinary and Menu, International House of Pancakes, LLC.

“We’ve served waffles topped with many different ingredients when it suddenly occurred to us:—why not put those ingredients inside the waffle so that it would be full of those delicious flavors in every bite? And from that 'aha!' moment, we created an 'ahh-delicious!' new treat—but one that’s only available for a limited time, so hurry in!”

“Waffullicious Waffles” will be available in restaurants for a limited time beginning September 8 through November 2, 2014. They can be ordered as a separate menu item, or as a half waffle served with one of IHOP’s famous 2 egg any style made to order combo breakfasts, all served with hash browns:

Ultimate Bacon & Sausage Combo
Ham & Eggs Combo
Bacon & Eggs Combo
Sausage & Eggs Combo
Regular Combo
Egg Combo

KEYWORDS: ihop

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