Hershey's, whipped icing, cakeRich Products Corporation, Buffalo, N.Y., says it raised the bar on chocolate indulgence with the introduction of Rich’s Chocolate Bettercreme® Made with Hershey’s® whipped icing.

Available to in-store bakeries nationwide, officials say the rich and creamy whipped icing features real Hershey’s® cocoa, for topping cakes and filling pastries.

“Based on the success of our Cookies n’ Crème Bettercreme® Made with Oreo®, we know that our ‘made with’ icing flavors drive incremental sales for bakery operators,” says Courtney Erickson, Rich’s assistant marketing manager-Customer Shopper Marketing.  “We’re thrilled to again kick things up a notch with a new whipped icing that enhances a flavor consumers already go crazy over.”

In a recent study, Rich’s says 53% of consumers surveyed said they believe desserts fashioned with Hershey’s® branded ingredients taste better than desserts made from unbranded elements. 

“The statistics showing consumer preference for the iconic Hershey’s brand paved the way for Rich's creation of a customized, yet classic product that’s sure to catch the eye of shoppers,” Erickson explains.  “The signature Hershey’s® milk chocolate color will entice consumers to purchase, while the perfect blend of ingredients will have them coming back for more.  In-store dessert decorators will love the versatility of this product, and store managers will be thrilled with the boost this specialty flavor gives to bakery sales.”

Rich’s says it also introduced a Fully Finished Dessert Cake iced with Rich’s Chocolate Bettercreme® Made with Hershey’s® whipped icing. Additionally, Rich’s has further expanded its “made with” product portfolio with the introduction of fully baked cookies made with Hershey’s® Milk Chocolate Kisses.