Sales for RTD and refrigerated tea and coffee continue to grow significantly. In the 52 weeks ended August 10, 2014, the tea/coffee ready-to-drink category’s dollar sales were up 5.8% to $4.4 billion. The popularity of tea beverages in particular reflects the American consumer’s identification of tea’s health benefits.
Starting from brewed tea, and using unique proprietary technology, Virginia Dare creates tea concentrates and flavors that add quality, taste and aroma to RTD tea beverages. Virginia Dare’s tea portfolio includes Black, Assam, Oolong, Green, White and Rooibos powders and liquid concentrates.
Virginia Dare’s highly experienced beverage technologists and consumer insights marketing staff can help develop successful new tea and coffee beverages.
— Virginia Dare, www.virginiadare.com