Persistence Market Research, in its latest market research study, states that the global breakfast cereals market will grow at a CAGR of 4.1% from 2013 to 2019. The market was valued at US$32.5 billion in 2012 and is expected to reach US$43.2 billion in 2019. The report titled “Global Market Study on Breakfast Cereals: Hot Cereals to Witness Highest Growth by 2019” discusses the global market trends, market drivers, major restraints and growth figures in detail. 


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Breakfast cereals are broadly classified into two segments: Hot cereals and RTE cereals. The market for Ready-to-eat (RTE) cereals was valued at US$27.8 billion in 2012 and had the larger share in the breakfast cereal market. As compared to the RTE, the hot cereals market is expanding at more than double the CAGR of RTE cereals.

The report covers the current market dynamics including the recent developments, drivers, restraints, and market trends, as well as includes the in-depth analysis breakfast cereals market, by product segment (hot cereals and ready-to-eat cereals) for the forecast period, 2010 to 2019.

The report also studies the global breakfast cereals market in terms of aspects affecting the market movements and changing consumer tastes and trends. The report covers company overview, financial overview, latest strategic developments of the leading companies, and other product and services.

Among the various players in the breakfast cereals market, Kellogg’s is the global market leader, while General Mills and PepsiCo are some other key players.

Geographically, North America accounted for the largest share in the global breakfast cereals market in 2012. The market was valued at US$13.9 billion in the same year. Demand for gluten-free cereals has increased in the markets of North America and Europe, while growth in the Asian markets, especially in China is saturated.