18 Rabbits, a family of artisan organic granola and bars, announced the launch of Jr. Organic Granola Cereal, a new cereal innovation made exclusively for Target and designed for young, discerning palates. Made from organic and non-GMO ingredients, this better-for-you breakfast line comes in two delicious varieties, Caramel Apple and Chocolate Banana. The cereal is currently on Target shelves nationwide, along with 18 Rabbits’ best-selling Gracious and Felicitas granolas. 


Offering a low sugar breakfast option that will still satisfy little taste buds, the new Jr. Organic Granola Cereal aims to revolutionize the breakfast space and take over breakfast bowls everywhere, whether with milk or straight out of the bag. As with all 18 Rabbits' recipes, Jr. Organic Granola Cereal was created in founder Alison's kitchen, made from scratch with curated whole ingredients.

“At 18 Rabbits, everything we do is for the love of food, from the farmers we work with to each ingredient we put in every batch,” said Alison Bailey Vercruysse, founder and CEO of 18 Rabbits. “We are proud to offer parents a delicious, yet good-for-you option that will nourish little bodies and provide them with the nutrition they need without additives and preservatives,” said Vercruysse.

18 Rabbits Jr. Organic Granola Cereal:

• Caramel Apple combines real granny smith apples, rich caramel and a bit of sea salt with chia seeds, butter, honey and whole grains, offering 3g of protein and only 6g of sugar per heaping half cup.

• Banana Chocolate pairs real bananas and cocoa with whole grains, chia seeds, virgin coconut oil, and honey, and offers 3g of protein and just 5g of sugar per heaping half cup.

18 Rabbits Jr. Organic Granola Cereal is available for an SRP of $4.99 and can be found in Target stores nationwide.

Made with the belief that everyone has the right to pure and simple food, 18 Rabbits donates one percent of all granola and bars made to programs and partners that serve kids affected by food insecurity through 1% for Kids®.