New in vitro research at the University of Scranton indicates that PomElla[tm], a pomegranate extract from Geni Herbs, displays five times greater antioxidant behavior than vitamin E or ellagic acid. The study, which measured the decrease of copper-catalyzed oxidation of LDL+VLDL cholesterol in human plasma, showed that the concentration required to inhibit half the oxidation was about five-fold less for PomElla than for vitamin E or ellagic acid. Sonya Cropper, vice president of marketing at Geni Herbs, says, "We believe that the particular balance of antioxidants in PomElla is the key to why we are seeing such convincing results in its efficacy."The research is consistent with previous studies demonstrating the positive effects of pomegranate antioxidants on cardiovascular health. Human clinical trials examining the cardiovascular-benefiting principles of PomElla are currently underway, with results due mid-July. PomElla is the latest in Geni Herbs' line of unique health-promoting botanical extracts. Geni Herbs, Blake Ebersole,, 317-776-3600, ext. 23,