Functional foods and nutraceuticals are redefining the boundaries between what is defined as a food, drug and dietary supplement, and how all these are being used to maintain health. Functional foods have become a top U.S. food industry research and development priority.
What are the implications for the traditional supplement industry that is buffeted by bad press, ephedra notoriety and renewed government scrutiny? Can it ride out the onslaught of big food business as it usurps its traditional mission, namely, the delivery of specific nutrition via pills and powders?