January 31/Montreal/Institut Rosell-Lallemand Press Release
Institut Rosell-Lallemand, "true to its founders’ commitment to educate people about the science and benefits of probiotics," announced it has supported the first documentary entirely dedicated to the friendly bacteria. This documentary is a combination of cutting-edge medical information, realistic biological animations, and history of probiotics.
Titled "Microwarriors: The Power of Probiotics," the documentary is produced by Health Point Press (CA) and award-winning producer Ron Frank. It will be available from February 1 on DVD. Discussions are ongoing with several broadcasting companies to air it on TV.
Isabelle Champié, deputy manager and global marketing director for Institut Rosell-Lallemand, comments, "The history of probiotics is tightly linked with the history of our company which was founded in the early 30s in Canada. It is indeed Dr Rosell, our founder, who introduced yogurt in Northern America. Since the early days, Institut Rosell has always been committed to promoting the health benefits of probiotics and to the advancement of probiotic research; this is why we agreed to sponsor this ground-breaking documentary. We strongly believe this documentary will help raising awareness and credibility of probiotics among the general public and we hope that it will be a resounding success!”
Institut Rosell-Lallemand’s commitment to the advancement of probiotics awareness and science has recently lead the company to support scientific webinar series on probiotics and prebiotics prepared by the American Gastroenterological Association (AGA) and aimed at gastroentrologists and clinicians, and to create the Rosell Probiotics Challenge, a student competition that rewards innovative research in the field of probiotics (http://www.probioticschallenge.com)
For more information about “Microwarriors: The Power of Probiotics”, and to order a copy of the DVD, you can visit: http://www.microwarriorsmovie.com/
From the February 1, 2011, NutraSolutions' Industry News
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