December 2011/NutraSolutions -- The term “Superfood” has been coined to convey foods which have a high phytonutrient content and may confer health benefits, such as cancer risk reduction. Foods with inherently high nutrition benefits, such as acai, blueberries, broccoli and chia, are viewed by consumers as natural remedies to fight disease. For example, there have been countless studies concerning antioxidants--such as flavonoids, which are found naturally in plants, and lycopene, which is naturally found in tomatoes--and their inverse correlation between consumption and cancer risk. Many food marketers have used the word Superfood as part of their branding; analysis from Innova Market Insights reveals the most popular market categories in 2010 in which Superfoods were used* are juice & juice drinks (9.3%), cereal & energy bars (7.3%) and chocolate (5.2%).
* Percentage of all products containing Superfoods.
-- Lu Ann Williams, Innova Market Insights, helpdesk@innovami.com, www.innovadatabase.com

 Promising Breast Cancer Research
Bio-Botanica’s Puresterol® (patent pending) was the actual product used in a recent research study which showed the phytoestrogens in Puresterol were able to inhibit the growth of breast cancer cells, in vitro. Scientists are now investigating the properties of the Pueraria mirifica plant. Researchers in the UK have been studying it and miroestrol, its principal component, since the 1940s; it was prominently featured in the December 3, 1960, edition of Nature. More recently, Pueraria mirifica has been shown to be a promising hormone and support herb for menopausal women. It has also been found that Pueraria mirifica may support estrogen receptors found in cells, without negatively affecting other cells. Bio-Botanica Inc., www.Bio-Botanica.com NS