Eternal Energy TRLXR Biotech LLC, Auburn Hills, Mich., introduces Eternal Energy TR (time release), a premium 1.93oz energy shot that provides energy and focus for up to 10 hours—twice as long as the category leader.

Officials say Eternal Energy TR uses a patented new time-released energy blend called Nutratheine, which utilizes pharmaceutical technology to release ingredients during an extended time period. The primary active ingredient in Nutratheine is green tea extract, a beneficial calming agent with antioxidants. Working synergistically with caffeine, the pair provides “a jitter-free energy and focus experience, which is controlled and effective,” the company says.

"We saw the need for a product that gets you through your entire work day," says Eternal Energy Brand Manager Richard Ensley. "Let's face it. Most of us work more than five hours. We need something that can get us up and going in the morning and last until we get home. Eternal Energy TR is the first and only energy shot to deliver results for that length of time."

Officials say Eternal Energy TR will reach retail shelves this fall. The product also is available for purchase at Eternal Energy's premium energy shots provide 24 vitamins, amino acids and antioxidants with absolutely no sugar.

"The last few years, we have been selling a product that is superior in functionality and a better value than our competition,” Ensley adds. “There is no doubt that energy shot users have been adapting to our brand solely based on those aspects, but now we are launching a product that changes the game completely. It literally makes the competition's offerings obsolete. Do you want a product that gets you through half the workday or the entire day?"