Trovita Health Science, Minneapolis, was named as a division finalist in the 10th Annual Minnesota Cup business competition.
Trovita produces ENU, a complete nutritional shake that offers more protein and less sugar than established brands, officials say. ENU is made with non-GMO ingredients, contains up to 490 calories per serving, 25g of protein, and no added high fructose corn syrup or other added refined sugars.
Officials say every ingredient in ENU was hand-selected in collaboration with a team of doctors and dietitians “who believe that complete nutrition shakes should contain only the best ingredients available.” ENU can be used as a complete meal replacement or for added calories and protein to help maintain a healthy weight.
ENU is available in both chocolate and vanilla and is sold individually or by the case, at either DrinkENU.com or at Amazon.com . ENU also is available at select retail locations and through major food distributors.
"The Trovita Health Science team is proud to have been selected as a finalist in this year's Minnesota Cup business competition. The fact that so many great businesses entered the competition is a strong signal that innovation and entrepreneurship is thriving in Minnesota," says Will Brown, CEO of Trovita Health Science. "We are excited to advance to the next round and the awareness that ENU is gaining through its recognition as an innovation in the market will help Trovita Health Science as we continue to grow the brand and expand our portfolio of products."
The Minnesota Cup is an annual competition that seeks to support and accelerate the development of the best breakthrough ideas from across the state. Now in its 10th year, the competition announced today that it has advanced 21 teams of Minnesota-based entrepreneurs, innovators, and inventors to the third round of the 2014 competition— the 10th annual. Finalists were chosen from 70 semifinalist teams across seven divisions, in a record year of 1,300 total participants.
Trovita Health Science says it is an “emerging specialty health and nutrition company, dedicated to developing and commercializing products that address unmet needs in medical and performance nutrition.” Trovita Health Science is the business name of TrovRx, Inc., a Delaware corporation organized in Minnesota.