Caribou Coffee continues its tradition of quality coffee and raises innovation standards with Workday Roast, a coffee that can stay at optimum drinking temperature, 160 degrees, for eight hours.
The beans in Caribou's Workday Roast contain natural inherent compounds that when exposed to water, produce a slow exothermic reaction and allow the coffee to self-heat for eight hours. The Minneapolis-based coffee company sourced the coffee beans from the island of Pilosa Flor, off the coast of Papua New Guinea.
"We trek the globe to work with sustainable farmers to produce top-quality coffee," said Nate Hrobak, Caribou Coffee Roastmaster. "Our friends in Papua New Guinea talked about the island of Pilosa Flor housing a unique terrain that is not ubiquitous in traditional coffee-yielding territories. Once the beans were harvested and brought back to our Roastery, we noticed the beans contained drastically different compounds but were shocked that the coffee stayed hot for that long."
Workday Roast will stay hot for an entire workday and is expected to increase productivity by three percent, saving the average employee 14 minutes each day by eliminating the need to discard cold coffee. The new Workday Roast is a full-bodied medium roast with notes of nutmeg and anise. Workday Roast will be available April 1 in Caribou Coffee's 400 domestic stores, with reaching CPG channels and its 200 international stores in Q3 of 2015.
Caribou Coffee is a fun-loving, quirky, community-driven brand which regularly celebrates holidays like April Fools Day and encourages employees to engage with guests in a light-hearted nature. "We take our coffee seriously, but not ourselves. Workday Roast doesn't exist yet, but until then, there is always Caribou," added Hrobak.