Summer time is family time – it's all about slowing down and savoring special moments spent with family and friends. This upcoming season, beloved lemonade brand, Country Time, is helping America squeeze in more moments of togetherness with the introduction of an innovative product, new Country Time Lemonade Starter, a multi-serve liquid concentrate beverage mix that makes preparing lemonade easier than ever before.
Country Time Lemonade Starter features an easy-pour spout so users can simply "flip, pour and stir" the beverage mix into a pitcher or glass of water for a freshly-made drink, each and every time. Flavored with real lemon juice and available in three delicious varieties – Classic Lemonade, Berry Lemonade and Half Lemonade & Half Iced Tea – Country Time Lemonade Starter offers a quick and easy way to make lemonade this summer, perfect for busy families and entrepreneurial kids setting up their own neighborhood lemonade stands.
"As a well-known brand that has been a part of America's culture for more than 40 years, we know, without a doubt, that our fans love the authentic lemonade experience of Country Time," said Adam Grablick, Director, Country Time. "We also know they are looking for a flavorful, easy-to-make beverage that allows them more time to focus on what matters most – building family connections – and Country Time Lemonade Starter lets them to do just that."
A Major Reinvention of an Iconic Brand
After more than a decade off the air, Country Time is also refreshing its advertising with new creative which encourages America to "Take Time to Make Country Time." The campaign encourages meaningful connections, and is built around the notion that by stirring up some Country Time, families are making more than just lemonade, they are creating lifelong memories. The integrated campaign includes television, digital, social media, PR and in-store support, and also features the new Country Time Summer Mobile Porch Tour, which will give fans a firsthand experience with Country Time Lemonade Starter at grocery stores and other to-be-announced venues in key markets across the U.S.
All three Country Time Lemonade Starter options are now available in grocery stores for a suggested retail price of $3.99 per 18.2 fl. oz. bottle (yielding three pitchers or 24 8 fl. oz. glasses).