College Inn® launched Simple Starter, a seasoned meal-starter made of stock, herbs and seasonings for easy one-pot meals. A versatile ingredient that creates the foundation for endless recipes, Simple Starter is made with 100% natural, rich and savory College Inn stock. Consumers can add protein, starch, and veggies to create a hearty, home-cooked meal. The new product is available in three flavors including Savory Chicken, Hearty Beef and Mexican-Style.

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Leaning into the trend of creating scratch-quality meals with less stress and more life balance, Simple Starter makes preparing one-pot recipes as easy as 1-2-3, with simplified planning, prep, tending and clean up. Just in time for the colder weather, culinary enthusiasts can delight in preparing comforting and appetizing meals with the variety of great tasting Simple Starters. To fit busy lifestyles, Simple Starter one-pot meals can be prepared in pressure cookers (like Instant Pots), slow cookers, or on the stovetop in a Dutch oven or skillet.